Michael Bruno - Founder of 1stdibs.com in the New York Times

Sinotique is a proud "pioneer" dealer on www.1stdibs.com, the industry standard website for antiques in America and Europe. Michael Bruno, the website's founder has been highlighted in the NY TIMES Magazine on line T Magazine.
Before 1stdibs.com there were a smattering of poorly designed websites for the antiques trade, often slow and cumbersome and more often than not a mish mash of unvetted merchandise thrown together haphazardly.
Michael Bruno brought a sophistication to the online antiques marketplace by making it easy (finally) to search for and locate the exact piece a busy decorator needed to find in a jiffy. With only 500 dealers on the site and a waiting list of over 800 more, 1stdibs.com maintains the kind of standards that their clientele expect.
Many dealers, Sinotique included, are the same dealers you would find at the Armory Show in Manhattan, numerous shows in the Hamptons, and Connecticut. What Michael has done has brought a level of confidence to buying online by vetting out dealers who do NOT have a brick and mortar location. Decorators and the public at large know that there is much less risk in buying from someone they can visit in person.
There are items on 1stdibs.com that range in price from $250.00 to 125,000.00 and over. It's common to hear of sales from 1stdibs.com in the $5000.00 to $20,000.00 range based solely on what a client sees on the site. That would never happen before on the net prior to 1stdibs.com, at least not so in the antiques world.
Today assistants who work for Martha Stewart , Sills Huniford, and Peter Marino are combing 1stdibs.com daily with efficiency, clarity and dare we say - fun?